Most brands have no idea whether ChatGPT or Perplexity mention them. Without monitoring, AI visibility is anecdotal — someone on the team tries a prompt, sees a result, and shares a screenshot. That is not a strategy.
Here is how to systematically track your brand across AI assistants.
1. Define your prompt watchlist
A prompt watchlist is a set of queries that mirror how real buyers search for solutions in your category. These are not keywords — they are full questions and intent-based phrases:
- "What is the best [your category] for [your audience]?"
- "[Your brand] vs [competitor] comparison"
- "Alternatives to [competitor]"
- "How to [solve the problem your product addresses]?"
Aparok generates prompt watchlists automatically based on your URL and category, so you can start monitoring immediately.
2. Track citations and mentioned domains
When AI assistants answer questions, they cite specific websites as sources. Tracking which domains get cited — and which ones get cited instead of yours — reveals the competitive landscape of AI discovery.
Focus on:
- Which domains are cited in your category prompts
- How often your domain appears vs competitors
- Which types of pages earn citations (reviews, docs, comparison pages)
3. Monitor brand sentiment
Being mentioned is not enough. Track whether your brand is framed positively, neutrally, or negatively in AI responses. A negative mention can be worse than no mention at all.
4. Run tracking on a schedule
AI responses change as models update their knowledge and browsing behavior. Run your prompt watchlist on a regular cadence — weekly at minimum — to detect shifts early.
Aparok automates this with scheduled prompt runs across ChatGPT and Perplexity, storing historical data so you can see trends over time.
Start tracking
AI visibility is measurable. The brands that monitor it systematically will outperform those that rely on guesswork. Set up your first prompt watchlist and start seeing where you stand.