The list problem
Firmographic filters tell you who looks like your ICP
Industry, headcount, funding, and tech stack surface companies that resemble your ICP — but not whether any of them actually have a use case for your product.
New · For enterprise B2B GTM teams
Know which accounts are worth your reps’ time — and why.
Prospect Fit tells you which accounts are actually worth pursuing — and which to skip — so your team spends its time only on companies your product can genuinely help.
The result: higher-quality pipeline, less wasted outreach, and every account decision backed by evidence you can drop straight into Apollo, Clay, or any GTM tool you already use.
Evidence-backed decisionsWorks with your GTM stackCSV, API & webhook
Example decisionacme-fintech.com
Activate88/100
High confidence
Enterprise Rollout
Observed use caseRegulated customer onboarding at scale
Recommended personaVP Engineering
Outreach angleCompliance-heavy onboarding needs secure, auditable automation.
Why a list isn’t a decision
A list of companies doesn’t tell you who to actually contact.
You can already filter by industry, size, and funding. What’s missing is the layer that explains, per account, whether your product is relevant — and what to say.
The rep problem
Reps burn hours qualifying accounts by hand
Someone still has to open each website, figure out what the company does, and guess whether it's worth a message. That work doesn't scale and isn't consistent.
The message problem
Generic outreach gets ignored
Without a specific, evidence-based reason you're relevant, first-touch messages read as spray-and-pray — and convert like it.
How it works
From a domain to a defensible decision in three steps.
Step 1
Aparok learns your business once
It reads your own site and strategy to understand what you sell, who needs it, and which signals make a company worth pursuing — your capabilities, buyer personas, and GTM plays.
Step 2
Send it any account
Submit a single domain, upload a CSV of hundreds, or call the API from your workflow. No enrichment or list-building required — just a domain.
Step 3
Get a decision with the evidence
Aparok reads the prospect's public site and returns Activate, Review, or Skip — plus the observed use case, recommended persona, source evidence, and an outreach angle you can send.
Works with your entire GTM stack
Prospect Fit doesn’t replace Apollo or Clay. It makes them smarter.
Aparok is the qualification and evidence layer. Send it a domain from wherever your accounts already live, and map the result — status, fit score, persona, evidence URL, outreach angle — back into the fields your team works in.
ApolloClaySalesforceHubSpotOutreachSalesloftCSV exportREST APIWebhooks
Mapped back into your toolEvery field is ready to use in a view, formula, or sequence step.
aparok_statusActivate
aparok_fit_score88 / 100
aparok_confidenceHigh
aparok_recommended_personaVP Engineering
aparok_evidence_urlacme-fintech.com/security
Example workflow ruleIF aparok_status = "activate" AND aparok_confidence = "high" → enrich and enroll in a sequence. Otherwise, route to manual review or skip.
What you get for every account
Not a score in a black box — the reasoning and the evidence.
Illustration · an enterprise B2B startup
Say you sell secure automation to regulated enterprises.
Point Prospect Fit at three accounts and it separates the one worth a rep’s time from the two that aren’t — and tells you why.
acme-fintech.comActivate
Regulated onboarding at scale — a clear match for secure, auditable automation.
midmarket-agency.comReview
Some relevance, but the core use case isn't clearly evidenced on the site.
opensource-lib.orgSkip
No customer base or workflow to serve — correctly suppressed, not pursued.
New · Prospect Fit
Turn your AI-visibility strategy into account-level GTM decisions.
Once Aparok understands your business, drop in a prospect domain — or a whole CSV — and get Activate, Review, or Skip for each company, with the public evidence and the outreach angle behind every recommendation. It scores by whether your product can actually help the account, not by firmographic filters.
1
Understand any prospect
Aparok reads a company's public site to learn what it does and who it serves.
2
Activate, Review, or Skip
A deterministic fit score decides which accounts are worth pursuing — and which to suppress.
3
Evidence + outreach angle
Every call ships with the source evidence and a grounded angle you can act on.
Example decisionacme-fintech.com
Activate88/100
High confidence
Enterprise Rollout
Observed use caseRegulated customer onboarding at scale
Recommended personaVP Engineering
Outreach angleCompliance-heavy onboarding needs secure, auditable automation.
FAQ
Questions GTM teams ask about Prospect Fit.
What is Prospect Fit?
Prospect Fit is Aparok's account qualification feature for B2B GTM teams. You give it a company domain and it reads the prospect's public website, decides whether your product can genuinely help that account, and returns an Activate, Review, or Skip decision with a fit score, the observed use case, a recommended persona, supporting evidence URLs, and a grounded outreach angle.
How does Prospect Fit decide whether an account is a good fit?
It first learns your business — your capabilities, buyer personas, and GTM plays — from your own site and strategy. Then, for each prospect, it extracts observed facts from the company's public pages and scores whether your product can help them using a transparent, deterministic model. It qualifies by real product fit, not firmographic look-alikes like industry, headcount, or funding stage.
Does Prospect Fit replace Apollo, Clay, or my CRM?
No. Prospect Fit is the qualification and evidence layer, not a replacement. It takes a domain from wherever your accounts already live and returns fields — status, fit score, confidence, persona, evidence URL, outreach angle — that map back into Apollo, Clay, Salesforce, HubSpot, or any sequencer via CSV export, REST API, and webhooks.
What does each Prospect Fit run cost?
Each account analysis costs 3 credits, included in every Aparok plan. Runs that can't be completed are automatically refunded. An active plan (including the free trial) is required.
What data does Prospect Fit use?
Only public website content. It never claims purchase intent, hidden internal problems, current vendor usage, or research behavior unless directly supported by evidence, and it separates directly observed facts from inferred requirements so every recommendation is traceable to a source.